How to create a Welcome Workflow

Set up a welcome workflow to automatically send a personalized welcome message to new subscribers.

Log in to Gofraze

Log in to your Gofraze account using your email address and password.

Gofraze login page

Open the Workflows page

After logging in, click Workflows from the top navigation menu.

This will open your Workflow dashboard.

Gofraze login page

Create a new workflow

Click New Workflow.

A panel will open on the right side showing all available workflow templates.

Select Welcome, then choose Welcome I.

Click Customize

Gofraze login page

Choose your trigger list

Inside the workflow editor, click Set Up Trigger.

On the right panel, choose the contact list that should start this workflow.

For example:

  • Newsletter Subscribers
  • New Clients
  • Customers

Whenever someone is added to this list, they'll automatically enter the workflow.

Gofraze login page

Review the time delay

The Welcome I template includes a 5-minute delay before the first email is sent.

You can:

  • Leave it at 5 minutes (recommended)
  • Reduce it to 2 minutes
  • Increase the delay if you'd like subscribers to receive the email later
For most welcome emails, 5 minutes works well.

Select your email

Click the Send Email block.

Choose the email you'd like to send.

If you don't already have one, you can:

  • Create a new email
  • Reduce it to 2 minutes
  • Duplicate an existing email and edit it

Publish your workflow

Once everything looks correct:

Choose the email you'd like to send.

If you don't already have one, you can:

  • Click Next
  • Review your settings
  • Click Publish

Your workflow is now active.